(Pictured above: Liingo Eyewear founders Brandon Adams, Douglas Harris, Amy Larson and Peder Singleton)
Draper – 1-800 Contacts acquired Draper-based Liingo Eyewear in October of this year. The eyewear company makes it easier for consumers to purchase eyewear online through its free in-home try on option—complete with prescription lenses.
The acquisition will mean an increase in clients and consumers for both brands. Currently, 95 percent of eyewear is sold via brick-and-mortar stores. Free in-home try on encourages consumers to try on different frames with their own prescription lenses, with every outfit and hairstyle, guaranteeing they find the perfect pair.
John Graham, president of 1-800 Contacts, said, “The passionate team and highly customer-centric business model at Liingo are a natural fit for 1-800 Contacts. We look forward to expanding our product offering to include prescription glasses as we continue working to make purchasing eyewear simple and affordable.”
Liingo Eyewear was founded in October of 2016 and received seed funding in April 2017 from Peak Ventures.
“We’re excited about the opportunities 1-800 Contacts brings for the Liingo team to grow the business,” said Diogo Myrrha of Peak Ventures. “This team has what it takes to make a dent in this market.”
Douglas Harris, CEO and co-founder of Liingo Eyewear, said, “We are very grateful to Peak Ventures for partnering with us as we launched Liingo Eyewear. They were amazing partners, and we couldn’t think of a better business to be a part of than 1-800 Contacts as we drive our mission to enable people to express themselves through eyewear.”