How can your competitors help you get ahead? Paxton Gray, vice president of operations for 97th Floor, tells how small and young companies can mine their competition’s customers and build a better business along the way. Gray’s remarks are based on a lecture he gave at the Utah Business Marketing Analytics Bootcamp, held August 9 at The Leonardo. This podcast was also recorded on-location at The Leonardo. Subscribe to our podcast or download this episode on Apple Podcasts, Stitcher or Google Play.