Congratulations to Traeger Grills. They were honored for “Best Use of Video” at Utah Business’ 2018 Sales & Marketer of the Year (SAMY) awards.
In 2017, Traeger Grills released a series of short snappy videos and utilized social media hype, native social advertising and an epic live launch of the company’s new Timberline grill on the Traeger website and Facebook page. In return, it got an 82 percent increase in web traffic, a 55 percent increase in web sales, and its newly released grill sold out within 24 hours.
As impressive as the results were, they were the culmination of a long process of finding what customers wanted and crafting the perfect way to deliver it to them. Company representatives spoke to customers about what they wanted in a wood-pellet grill that they didn’t currently have, then asked professional chefs and award-winning “pit-masters” the same thing. They took that feedback to a panel of engineers to help implement those features into the new model. A three-part video highlighting the new features and telling the story surrounding the redesign stoked customer interest, readying the company for its big reveal. Those videos got 350,000 views on launch day alone and have amassed well over a million views in the months since.
Read about the other 2018 SAMY Award honorees.