Congratulations to Ski Utah, they were honored for “PR Launch” at Utah Business’ 2018 Sales & Marketer of the Year (SAMY) awards.
It’s no secret that Utah’s slopes call to skiers of all ages. But last year, Ski Utah took that truth to a whole new level. California resident George Jedenoff has been coming to Utah to hit the slopes every year since 1960, when he first learned to ski at the age of 43—the best decision he ever made, he proudly says. Ski Utah first heard of Jedenoff in 2013, when Jedenoff was 95, and a friendship between the elderly skier and the members of Ski Utah was born. Each year, Ski Utah made a video of Jedenoff skiing, through which he became an inspiration to the skiing community through his obvious love of the sport.
When Jedenoff was approaching his centennial, Ski Utah knew they had to do something special to mark the occasion. The organization arranged interviews with several industry media outlets beforehand to spread the news. Despite his birthday being in early July, Ski Utah, along with a host of news crews, went up to a high-up patch of snow at Snowbird, carefully groomed for the event, and filmed Jedenoff making a summertime run at one of his favorite resorts. You can see Jedenoff’s 100th birthday run on YouTube, where the video has amassed thousands of views.
Read about the other 2018 SAMY Award honorees.