PROVO, UT, August 15, 2024 — SIERRA Car, a pioneer in the electric vehicle industry focusing on the racing, recreation, and experience sectors, today announced its ambitious expansion plans in Utah, projected to generate substantial economic growth and create 150 new jobs over the next three years.
With plans to develop a new warehouse facility, SIERRA aims to become a significant employer and contributor to the economic vitality in the region. Leading this expansion is CEO Milton Kleinpeter, who brings 16 years of executive leadership experience from roles as CEO of Epione Biopharmaceuticals and Executive Vice President at DuckPond Technologies. Under his leadership, SIERRA is poised to become a prominent employer, a visible community partner with and a center for innovation and leadership in the specialty vehicles industry.
“We have made significant strategic changes in the last seven weeks, transitioning from a hobby shop startup, to a thriving business model," said Kleinpeter. “Our expansion is not just about growing SIERRA—but about making a meaningful economic impact in the region. We are committed to creating new jobs and fostering opportunities for local talent, and we aim to become an integral part of the community’s development. We are excited to contribute to the region’s prosperity and support its growth as a hub for innovation and leadership in the specialty vehicles industry."
SIERRA’s expansion demonstrates a strong commitment to Utah’s economy, creating jobs and fostering leadership in the EV sector, marking a significant step forward in the state’s economic development.
For media inquiries: Jon Miller, Chief Marketing Officer jon@drivesierra.com.
About SIERRA Car
Founded in 2017, SIERRA Car is a leading name in the realm of ultra-performance vehicles, dedicated to pushing the boundaries of technology and driving experience. Thanks to collaborations with racing-class enthusiasts and professional drivers, SIERRA has emerged as a trailblazer in the automotive and powersports racing industry. While their current lineup of race vehicles has included both gas and electric options, SIERRA’s ECHO platform marks a future commitment to the electric movement and to a new era of innovation—providing access to thrilling experiences to drivers of every kind. To learn more about SIERRA, visit drivesierra.com.