Salt Lake City — Visit Salt Lake and the Salt Lake hospitality community is once again hosting one of the meeting and convention industry’s top trade shows for business development. Connect Marketplace is being held at the Salt Palace Convention Center from August 23-25, 2018, where more than 4,000 meeting professionals, suppliers and experts in meetings and events allows Salt Lake to roll out the red carpet and show these important decision-makers what Salt Lake offers as a meeting, convention and event destination.
While Connect’s direct visitor spending is estimated to be more than $3.7 million*, this important group has the potential to produce a large, long-term economic impact. Attending meeting professionals represent thousands of annual meetings and billions of dollars in delegate spending and can help shape the future of the hospitality industry in Salt Lake for years to come. Meetings and conventions mean big business for Salt Lake and the state of Utah and generate significant direct delegate spending benefitting hotels, restaurants, bars, transportation companies and local retail stores. They also produce tax revenue that helps offset residents’ individual tax burden by more than $1,200 per year per household.
“Our No. 1 goal at Connect is to help attendees form new relationships or build on current ones, resulting in long‐lasting business connections,” said Connect president Chris Collison. “Salt Lake is the perfect fit to host this year’s event as they’ve been a partner who has been a pleasure to work with over the years. They go above and beyond, and our attendees will get a firsthand look at that in August.”
“Hosting Connect Marketplace is a business development opportunity of enormous proportions as it’s a great way to showcase why we are one of the country’s best places for business, and an authentic destination for the meetings and convention industry,” said Scott Beck, president and CEO of Visit Salt Lake. “Connect attendees represent the full spectrum of meetings, conventions and events, including corporate, association, specialty, expo and sports. All aspects of our community’s event infrastructure have the opportunity to be showcased, including the Salt Palace, our hotels, and all of the sporting venues throughout Salt Lake County.”
* Total visitor spending figures are based on surveys of convention delegates conducted by the Kem C. Gardner Policy Institute at the University of Utah. Surveys conducted by the Kem C. Gardner Policy Institute over the last five years indicate the average delegate spends $933 while attending a convention in Salt Lake.
Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a vibrant, modern destination brimming with unexpected dining, lodging, nightlife and entertainment options, a destination well suited for convention and leisure travel alike. In partnership with Salt Lake County, Visit Salt Lake’s mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors while being a leader in environmental responsibility. For more information on all that Salt Lake has to offer, go to www.VisitSaltLake.com.