Sable Petersen began working at Progrexion in 2011, and since then she has taken on a variety of roles, from direct response marketing to website usability. As the brand and consumer insights manager, she has been able to identify the meaning behind the organization’s brands and build the story that inspires its vision.
“Watching an entire organization adopt, support and build around a vision you’ve established is incredible,” she says.
Petersen can be credited for establishing and launching a new consumer brand, CreditRepair.com, as well as mission statements for many large consumer brands.
Celeste Edmunds, Progrexion’s PR director and Petersen’s nominator, says Petersen stands out at Progrexion because she is doing something she absolutely loves.“She is passionate and fully dedicated to her work,” she says. “She is unique because she is not afraid to take the company by the hand and lead them down the paths that are necessary in a very fearless and bold way.”
Petersen hopes to continue to make a difference at Progrexion in the future. “You must always be moving forward and looking forward,” she says. “I’ve always wanted to make a difference and an impact with my work no matter how big or small.”
Favorite activity to unwind: Handmade bookbinding. I make hand-sewn books—not to be confused with scrapbooking. Bookbinding is an art for me.
Read more about the 2015 “20 in Their 20s” here.