Alpine—Purple Innovation, LLC, a comfort technology company known for creating the “World’s First No Pressure™ Mattress,” kicked off its blended channel strategy by launching its patented technology into a selected number of Mattress Firm locations across the country.
Purple’s mattresses will initially be offered in approximately 13 retail stores throughout Washington D.C., followed by additional launches in Austin, Texas and Sacramento, California. These locations were chosen by Mattress Firm based on consumer research, which will also inform future locations and launches.
Mattress Firm is the nation’s top retail outlet for mattresses. “They are laser focused on helping people find a bed perfectly suited to their needs,” said Sam Bernards, CEO at Purple. “That passion makes them an exciting distribution partner for us.”
These Mattress Firm locations will also be the first to pilot Purple’s next generation of mattresses, which will include the company’s signature, super-durable Hyper-Elastic Polymer® material. This highly elastic material is designed not only to help consumers sleep better, but also optimized to disperse pressure and cradle the hips and shoulders while providing excellent support.
The new mattresses will also include innovatively designed, fully pocketed coils tuned to work with Purple’s patented Hyper-Elastic Polymer® material. There will be several new models designed to provide personalized comfort.
“From the start, Purple has been resolute on providing the most comfortable and supportive mattresses on the market,” said Bernards. “We continue to improve our mattresses to help people feel better and reduce uncomfortable pressure using our proven sleep science, which is revolutionizing the mattress industry. We’re excited to roll out this new blended channel approach and to help people sleep better all over the country.”