SALT LAKE CITY — Ski Utah is proud to announce a new partnership with Ariens®, the King of Snow®, making Ariens the Official Snowblower of Ski Utah.
Known for their exceptional performance and reliability in the toughest winter conditions, Ariens is a perfect fit for the Utah ski community. Ariens will also have prominent visibility as presenting partner of Utah Powder Day alerts on both the phone application and website, which will further establish them as a pivotal partner to Utah resorts.
“With Utah’s legendary snowfall, we’re excited to partner with Ariens, a brand that understands the importance of keeping the mountains accessible,” said Nathan Rafferty, President and CEO of Ski Utah. “Ariens’ top-tier snowblowers make it easier for skiers and snowboarders to get to the slopes on those epic powder days.”
“Ski Utah and Ariens align on the idea that fresh snow is what fuels our passion, and we’re thrilled to be part of the excitement in Utah,” said Stephen Ariens, SVP of Customer Success at AriensCo. “Our snowblowers are built to handle the biggest storms at all altitudes, so skiers can focus on getting to the mountain and enjoying every turn."
Ariens® is the original brand of AriensCo, headquartered in Brillion, Wisconsin. Established in 1933, AriensCo is a privately-owned global manufacturer of outdoor power equipment and provides service and product support from its RapidCareTM division. Ariens is the King of Snow®, a title earned for its full line of Sno-Thros® with more than 4 million snow blowers produced since 1960. Ariens is the #1 selling brand of two-stage Sno-Thros® in the world. Our machines are passed down from one generation to the next. The brand also features a full line of residential zero-turn lawn mowers available at major dealers nationally. Designed and manufactured in the United States, Ariens delivers best-in-class quality and performance because only Ariens commits the personal, organizational, and manufacturing resources to ensure everything that leaves the factory floor is worthy of bearing the Ariens name. For more information, visit www.ariens.com.
Ski Utah is the marketing firm owned and operated by the 15 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been inspiring the world to Ski Utah since its inception in 1978. Ski Utah’s primary functions are concentrated in community engagement programs, marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com. Ski Utah is committed to be Climate Neutral.