Centerville, UT — C.W. Group, a leader in real estate development and homebuilding in Utah, has announced a rebranding effort that unites all its brands under a new name – Cole West. This strategic rebrand aims to simplify the organization’s identity, strengthen its presence in the market, and better position the company for continued growth and innovation.
The transition brings together C.W. URBAN, Cole West Home, C.W. LAND Co., C.W. DESIGN, and C.W. BUILD, under the singular name Cole West. Adopting the Cole West name simplifies the organization’s identity and puts a greater emphasis on its core mission of building thriving communities through a fully integrated approach to real estate development.
The Cole West name reflects the company’s unwavering dedication to building strong, connected communities. “Cole” signifies victory to the people, emphasizing the company’s commitment to putting people at the heart of all it does, while “West” represents the boundless possibilities of Utah and the playground of Cole West’s passion and creativity.
“This change represents more than just a name. It’s a unified reflection of who we are and where we’re headed,” said Darlene Carter, CEO of Cole West. “It comes after months of thoughtful planning and is a celebration of our shared purpose and renewed focus on fostering strong, vibrant communities throughout Utah. We believe this change will enable us to collaborate more effectively, strengthen our market presence, and create meaningful opportunities for growth.”
In just seven years, Cole West has evolved from a modest three-person land development company to a fully integrated real estate development company and home building enterprise. The rebrand marks a strategic and intentional step to unify its people and operations, and prepare for future opportunities.
While the name change reflects the company’s growth and opportunities for innovation, it does not alter the products and services that employees, customers, and business partners have come to appreciate. Instead, it reinforces Cole West’s commitment to quality and collaboration. Additionally, comprehensive plans are underway to transition all existing assets to the Cole West name, ensuring a seamless experience for everyone involved.
ABOUT COLE WEST
Based in Centerville, Utah, Cole West is a fully integrated real estate development and homebuilding enterprise specializing in multifamily housing, master-planned communities, mixed-use projects, and land developments across the state. Founded on principles of thoughtful land planning, progressive architecture, and exceptional execution, Cole West is committed to crafting extraordinary communities that elevate the fabric of Utah’s neighborhoods. For more information, visit www.colewest.com.