Farmington, UT — Lagoon is honored to announce that the interactive 3D coaster Primordial has claimed the 2024 Brass Ring Award for the Best New Product in the Major Ride/Attraction category. The Brass Ring Award is IAAPA’s highest honor, awarded to companies that demonstrate outstanding achievement, creativity, and impact within the amusement industry. This marks a significant achievement in Lagoon’s 138-year history as a leader in the industry of one-of-a-kind attractions.
Developed in partnership with Triotech and ART Engineering, Primordial represents a giant leap forward in immersive storytelling and rider engagement. Combing cutting-edge interactive technology, dynamic ride mechanics, and an original storyline with multiple endings, Primordial delivers a one-of-a-kind adventure that redefines what is possible in a dark coaster experience.
Lagoon’s Annual Black Friday Sale runs through December 1st , 2024.
2025 Black Friday Rate: $175.95 + tax, each.
2025 Regular Season Passport Rate: $227.95 + tax, each.
Available only at lagoonpark.com
Lagoon is America’s largest family-owned amusement park celebrating 138 years of family fun this year. The traditional amusement park boasts over 55 rides, Lagoon A Beach waterpark, historic Pioneer Village a luxurious campground, and a Biergarten, along with live entertainment. From roller coasters to historical artifacts, there is something for everyone at Lagoon.
CONTACT: Adam Leishman
Creative Director / Spokesperson
(801) 451-8122