Grantsville, UT — Utah Motorsports Campus (UMC), one of the premier racing and motorsports venues in the United States, is thrilled to announce a dynamic, new long-term partnership with Burt Brothers Tire and Service. Burt Brothers Tire and Service will take on naming rights for the Motorsports Playground as part of this exciting collaboration. With a deal now finalized, the Utah Motorsports Campus will undergo a name change in the near future.
A Game-Changing Partnership
This groundbreaking partnership between Utah Motorsports Campus and Burt Brothers Tire and Service is designed to create mutually beneficial opportunities for both brands, while enhancing the motorsports experience for fans, participants, and partners alike.
Business-to-Business (B2B) and Business-to-Consumer (B2C) Synergies
This strategic partnership goes beyond just naming rights. Both UMC and Burt Brothers will leverage a range of business-to-business and business-to-consumer opportunities that will generate exposure, expand reach, and foster deeper connections with fans, industry professionals, and local communities.
• B2B Opportunities: Burt Brothers Tire and Service will have exclusive access to UMC’s expansive network of sponsors, partners, and automotive industry professionals. This will enable the company to forge new relationships, increase brand visibility, and establish itself as a leader in the automotive service space.
• B2C Engagement: Fans attending UMC events will benefit from special promotions, giveaways, and interactive experiences with Burt Brothers Tire and Service. Additionally, UMC guests can enjoy exclusive offers on tire services, automotive repairs, and custom packages through their Burt Brothers locations.
“We are excited to welcome Burt Brothers Tire and Service as a long-term partner,” explained Garett Potter, General Manager of the Utah Motorsports Campus. “Their commitment to quality and customer service aligns perfectly with UMC’s dedication to providing the best motorsports experience in the region. Together, we’ll be able to deliver unforgettable events, exclusive offerings, and increased value for our fans, participants, and business partners.”
“As Burt Brothers continues to accelerate our growth with more locations throughout Utah, this partnership with the impressive Utah Motorsports Campus will allow us to connect with more customers and expand our reach,” added Burt Brothers Tire and Service CEO Brian Maciak. “Our team is excited to support and encourage greater appreciation for motorsports at a premier facility here in Utah.”
Strengthening the Motorsports Community
This partnership also reinforces both UMC’s and Burt Brothers’ dedication to supporting the local motorsports community. The two organizations will collaborate on educational programs, products, and community initiatives designed to foster growth in motorsports and help cultivate the next generation of automotive enthusiasts.
As part of the partnership, UMC will host exclusive Burt Brothers-branded events, such as tire safety clinics, performance driving workshops, and sponsorship opportunities for race teams, further establishing Burt Brothers as a leader in both the automotive and motorsports industries.
This partnership marks a thrilling new chapter in the intersection of motorsports and automotive service. Stay tuned for exciting announcements and special offers from Utah Motorsports Campus and Burt Brothers Tire and Service!
About Utah Motorsports Campus
Utah Motorsports Campus is one of the most diverse and exciting motorsports facilities in the country, offering a wide range of racing, driving, and recreational experiences. With world-class tracks and an expansive multi-use venue, UMC provides a thrilling destination for both professional drivers and racing enthusiasts alike. The Campus hosts everything from professional motorsports events and car club gatherings to motorcycle racing and karting competitions.
About Burt Brothers Tire and Service
Burt Brothers Tire and Service is a Utah-based company known for its exceptional tire selection and full-service auto care. With multiple locations across the region, Burt Brothers provides expert tire services, repairs, maintenance, and custom solutions for a wide variety of vehicles. Their commitment to quality, customer satisfaction, and community involvement has made them a trusted name in automotive service for over 30 years.