Salt Lake City — Utah Business, a leading source for business news and insights in the state, has unveiled a new look and refreshed branding including a redesigned logo, website design and layout of its print magazine.
The branding and style guide elements, created with Boncom advertising agency, features a clean, modern aesthetic to enhance readability and visual appeal across a range of digital channels and printed products.
“This transformation visually reinforces the stories we tell about Utah’s sophisticated and authentic business community through an aesthetic that is both elevated and refined,” says Utah Business editor-in-chief Melanie Jones. “Our improved website enhances the user experience, making it easier for our audience to connect with our content. Our print magazine has been redesigned to renew the delight of turning real pages.”
The site centers around an engaging user experience that pays homage to tangible readability of a magazine layout, with the ease and responsiveness of mobile-first design. The enhanced site functionality and improved navigation make it easier for the audience to access the latest business news, articles and resources.
“Embracing a rebrand is not just about changing the surface. It’s an opportunity to reconnect, inspire and evolve. We are breathing new life into our vision and inviting our community to join us on an exciting journey forward,” says Utah Business Senior Graphic Designer Rhece Nicholas. “We hope you have fun turning the pages.”
About Utah Business
Utah Business fosters connection, insight and recognition for Utah’s thriving professional community. Through its events, monthly print magazine and online stories, Utah Business strives to highlight the ideas, innovations and people behind the state’s business successes.