Park City, UT — The Park City Chamber of Commerce & Visitors Bureau and the Heber Valley Chamber of Commerce invite area business owners to attend Wasatch Back Business University, in partnership with America First Credit Union. The free, monthly professional development series is designed to empower local business owners and professionals and provide attendees with custom-tailored insights and practical tools for success in today’s business environment. The course will be held in Heber City on Wednesday, Nov. 6., and future sessions will alternate between Park City and Heber City.

Attending local business owners and professionals will enjoy lunch and have a chance to network with others in the local business community. The Wasatch Back Business University schedule through the end of the year is as follows:

  • Financial Planning and Cash Flow Management | Wednesday, Nov. 6 from 11:30 a.m. – 1:00 p.m. MT | Utah Valley University - Wasatch Campus: As 2024 wraps up, it’s crucial for businesses to review their finances and plan ahead. This training will provide guidance on budgeting, financial forecasting, cash flow management and tax planning. Tickets can be purchased here.
  • Strategic Marketing and Customer Retention | Wednesday, December 4, 2024 from 11:30 a.m. – 1:00 p.m. MT | Blair Education Center at Intermountain Park City Hospital: As competition intensifies, effective product marketing and customer retention is essential. This training will explore the latest digital marketing trends, such as social media strategies, content marketing and data analytics, and customer retention strategies, including exceptional service and loyalty programs. Tickets can be purchased here.

“Whether you’re aiming to elevate your business’s online presence or seeking guidance on next year’s tax planning, Wasatch Back Business University offers everything local business leaders need to grow,” said Scott House, VP of Partner Services. “With the program’s expansion, we’ll be able to reach a broader range of professionals, fostering connections across Summit and Wasatch counties.”

For additional information about the Park City Chamber, visit parkcitychamber.com.

About Park City Chamber of Commerce & Visitors Bureau

Park City Chamber of Commerce & Visitors Bureau represents over 1,000 businesses in Summit County. Founded in 1963 to promote local ski resorts, today, the Park City Chamber & Visitors Bureau is entrusted with fostering the health and wellbeing of the local community. From maintaining economic stability and addressing environmental concerns to developing sustainable tourism plans and preserving cultural heritage, the organization prides itself on being in the community for the community. Our Mountainkind brand is designed to support destination stewardship. For more information, visit visitparkcity.com.

About Heber Valley, Utah

Nestled in the scenic foothills of the Wasatch Mountains, Heber Valley is just 45 minutes from Salt Lake City International Airport. Surrounded by world-renowned resorts such as Deer Valley and Sundance Resort, Heber Valley offers three expansive state parks, an Olympic venue, a historic tourism railroad, 90 holes of stunning mountain golf, and a quaint Swiss-influenced town. For more information, visit gohebervalley.com.