Orem, UT — Dirty Dough, the leading cookie brand known for its irresistibly delicious and uniquely crafted cookies, has announced a significant milestone with the successful securing of $2 million in additional funding. This infusion of capital comes as the company prepares for an exciting new chapter under the guidance of Craveworthy Brands, which is moving towards the full acquisition of Dirty Dough this fall.
The $2M funding will fuel Dirty Dough’s aggressive expansion plans, including the continued opening of new locations, enhancement of its product offerings, and bolstering of its operational infrastructure. This financial backing, combined with Craveworthy Brands’ platform resources, positions Dirty Dough to continue to rapidly scale over the next year and set new standards in the industry.
“We are thrilled to have secured this funding, which allows us to take Dirty Dough to the next level,” said Bennett Maxwell, Founder of Dirty Dough. “Partnering with Craveworthy Brands has already opened doors for us, and this additional capital will help us accelerate our growth while continuing to deliver the quality and innovation that our customers love.”
Craveworthy Brands, the platform company behind popular brands like Wing It On!, The Budlong, and Genghis Grill, among others, sees immense potential in Dirty Dough as it moves toward a full acquisition.
Gregg Majewski, Founder & CEO of Craveworthy Brands, who has taken on the role of CEO at Dirty Dough, emphasized the importance of this funding round. “This $2M investment is a testament to the belief that investors have in the future of Dirty Dough,” said Majewski. “With our support, Dirty Dough is fully equipped to scale rapidly, innovate in the marketplace, and create unparalleled experiences for our customers.”
As a full acquisition by Craveworthy Brands potentially approaches, Dirty Dough is expected to benefit from the extensive resources offered by the company, including supply chain management, culinary expertise, franchise development, and marketing support. The partnership is designed to not only elevate the Dirty Dough brand but also create exciting opportunities for franchisees and investors.
With over 65+ stores opened,15 food trucks in operation, and over 450 signed agreements, Dirty Dough is on a trajectory for massive growth. The company’s alignment with Craveworthy Brands will ensure that this growth is managed strategically and sustainably, with a continued focus on delivering exceptional products and customer experiences.
For more information about Dirty Dough and its franchise opportunities, please visit www.dirtydough.com.
About Dirty Dough
Dirty Dough is a rapidly growing cookie franchise offering an irresistible and delicious array of uniquely crafted cookies. Embodying the motto, “Life gets messy, it’s what’s inside that counts," Dirty Dough’s cookies are engineered from the inside out, featuring inventive combinations of layers, mix-ins, or fillings. Dirty Dough champions the uniqueness of its cookies and the diverse community of entrepreneurs it supports. Committed to mental well-being, Dirty Dough has always had a mental health initiative baked into its own DNA, mirroring its motto and ensuring a focus on internal richness over external perfection. For more information, visit www.dirtydough.com.
About Craveworthy Brands
Craveworthy Brands, the parent company of Wing It On!, The Budlong, Krafted Burger + Tap, Genghis Grill, BD’s Mongolian Grill, Flat Top Grill, Lucky Cat Poke Co., Pastizza, Scramblin’ Ed’s Soom Soom Mediterranean, and Dirty Dough Cookies, is dedicated to invigorating and supercharging legacy brands while nurturing and growing emerging brands. The company brings together diverse, but complementary brands and an accomplished leadership team. In addition to running and growing great restaurant brands, Craveworthy is active in the communities it serves and creates unique career opportunities for its team members. Bridging the distinctive individuality of its brands with a shared culture and spirit of collaboration, the company’s goal is to create truly unique and craveworthy experiences every day, every shift and at every turn. Learn more about Craveworthy and its brands at CraveworthyBrands.com