Swig — Home of the Original Dirty Soda®, welcomes Jill Marchant, former executive vice president and Chief Legal Officer at Hallmark, to the team as Chief Legal and Administrative Officer.
Marchant joins Swig with over 20 years of experience in corporate leadership and legal management. Before joining Hallmark in 2018, she held senior legal leadership roles at Applebee’s and Dine Brands and served as general counsel for Texas Roadhouse and Farm Credit Mid-America.
At Hallmark, Marchant was responsible for leading a team of attorneys and legal specialists who provided strategic legal and business advice to Hallmark’s portfolio businesses—Hallmark, Hallmark Media, Crayola, and Crown Center on a wide array of issues, including governance, business transactions, contracts, real estate, employment, litigation, intellectual property, media production and distribution, and other legal matters.
“Jill is joining our team at the perfect moment,” said Alex Dunn, CEO of Swig. “Her business and legal experience in multiple industries, including restaurant services and consumer goods, will be instrumental in ensuring we grow strategically and continue to build and expand this beloved brand. Swig has an incredible story and 15-year history. We saw tremendous growth in 2024, and we’re not slowing down any time soon.”
“I could not be more excited about joining Swig,” said Marchant. “I am a huge fan of the brand and the way it connects with the community and consumers. It is an honor to work with this innovative and engaged leadership team. I can’t wait to contribute to Swig’s growth and success as we work to bring more people our “happiness in a cup.”
Marchant graduated from Brigham Young University with a bachelor’s degree in English and earned her Juris Doctor with honors from Brigham Young University’s Law School. Marchant resides in Utah with her husband, near her children and first grandchild.
Swig takes soda to the next level with menu favorites or completely personalized drinks that mix classic sodas with bold flavors, fresh fruits, purees, and creams. In addition to dirty soda, the menu features Refreshers—light, water-based drinks paired with fresh fruits and flavors—and Revivers, a customizable energy drink for that extra pick-me-up. Swig also offers a selection of sweet and savory snack options, including pink sugar cookies and warm pretzel bites.
One of the fastest-growing beverage companies in the country, Swig has expanded to 100 locations in 14 states and counting.
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ABOUT SWIG:
Swig, Home of the Original Dirty Soda®, is one of the fastest-growing and most successful beverage-focused brands in the country. Founded in 2010 in St. George, Utah, by Nicole Tanner (now Nicole Robison), Swig has expanded to 100 locations in 14 states, becoming thousands of people’s go-to destination for refreshing drinks. For more information, visit SwigDrinks.com.
ABOUT THE LARRY H. MILLER COMPANY:
The Larry H. Miller Company oversees the Miller family’s business platforms, including real estate, senior health, sports and entertainment, and investments, including Swig. For more information, visit lhm.com.