Sportsman’s Warehouse Holdings, Inc. (“Sportsman’s Warehouse” or the “Company”) (Nasdaq: SPWH) announced the promotion of Susan Sanderson to Chief Marketing Officer. This strategic position further strengthens the Company’s leadership in an area of the business that is essential to the Company’s immediate and long-term growth plans.
“Susan’s positive influence on the business was felt immediately after joining the Company mid last year,” said Paul Stone, Sportsman’s Warehouse President and Chief Executive Officer. “She brings a transformation and strategy-focused mindset that has rippled through the business creating positive change and outcomes. Her ability to move with speed, to quickly adapt our marketing and ecommerce capabilities, has been a key part of our recent success. I am excited to continue working alongside Susan as we enhance our brand awareness and position Sportsman’s Warehouse for growth.”
Susan joined Sportsman’s Warehouse in July 2024 as Senior Vice President of Marketing, E-commerce, and Loyalty. With over two decades of experience in omni-channel retail and business turnarounds, she brings a proven track record of driving growth in dynamic environments. Her strategic leadership will play a key role in accelerating performance and guiding the company through its next phase of growth and renewal.
“Over the past year, we’ve laid a strong foundation for transformational growth, and I’m incredibly proud of the momentum we’ve built,” said Sanderson. “As Chief Marketing Officer, I’m focused on accelerating that progress—sharpening our brand, strengthening customer connections, and driving growth across every channel. By listening intently to our customers and turning insights into action, we’re building meaningful competitive advantage—positioning Sportsman’s Warehouse as the go-to destination for hunting and fishing, trusted for local expertise and seasonally right gear so that our customers are always next- adventure-ready. I’m energized by the opportunity to lead the marketing efforts through this next phase of our transformation.”
About Sportsman’s Warehouse Holdings, Inc.
Sportsman’s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories.
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