Regions Bank on Thursday announced financial services veteran Joel Cannon will serve as the bank’s first-ever market executive for Salt Lake City, Provo and surrounding areas. Cannon will also continue his role as senior vice president leading sales, marketing, contractor training and software products for Regions Home Improvement Financing, formerly EnerBank USA.
Regions Home Improvement Financing is based in Salt Lake City and serves a growing customer base by working with contractors nationwide to provide convenient financing options for homeowners making improvements. Whether it is the installation of a new pool, financing new HVAC units, or any number of other upgrades, the Home Improvement Financing division of Regions Bank serves a crucial role in helping Regions serve as a premier lender to homeowners. Regions acquired the division in 2021, later updating its name from EnerBank USA to Regions Home Improvement Financing in 2024.
Cannon is a sixth-generation Utahn who joined EnerBank as vice president of training in 2015. He earned additional leadership responsibilities over time, currently directing more than 80 home improvement financing professionals based in Salt Lake City and Provo, as well as Mooresville, North Carolina, along with additional markets. Prior to his EnerBank roles, Cannon served as chief product officer with JobDash and director of strategic partnerships and vice president of operations for Neutron Interactive.
“Joel Cannon’s community roots and skilled leadership will help Regions Bank expand both our presence and our reputation for providing exceptional customer service in Salt Lake City and beyond,” said John Turner, Chairman, President, and CEO of Regions Financial Corp. “Joel has a deep love for the people and quality of life of his native state, and he will help us build on our community involvement while also reaching additional clients. He has a proven record of business success, an ideal quality as we expand our capabilities of delivering practical solutions to customers who turn to Regions Home Improvement Financing to provide funding for a wide range of home improvement needs.”
In his new leadership role, Cannon will focus on guiding the bank’s comprehensive Regions360 approach of identifying and meeting customers’ unique banking needs. Through Regions360, colleagues from across the company’s business groups work collaboratively to deliver holistic financial solutions tailored to customers’ individual goals. He’ll also represent the bank’s 500-plus associates in Salt Lake City and Provo, helping grow Regions’ brand as an employer of choice and a solid corporate citizen in the Mountain West.
“In 2022, we opened our new, prominent Salt Lake City office building, which gives us a signature presence in the downtown skyline,” said Cannon. “From here, we’re serving a national customer base, working with more than 6,500 contractors across the country. People increasingly recognize us as a source of simple, ‘point-of-sale’ home improvement financing because they can secure our financing directly through members of our contractor network. Our solutions are designed for many needs, from mid-sized to larger home improvement projects to unexpected expenses. Together, we’ll focus on expanding our reach as a source of flexibility and convenience for homeowners.”
Cannon will also oversee Regions’ community engagement strategy for Utah. He has a long track record of community involvement. Since 2006, Cannon has served as chairman and in other board roles at People Helping People, a Salt Lake City nonprofit helping families break the cycle of poverty through career education, coaching and mentorships. Regions’ associates in Salt Lake City are also actively engaged in the Salt Lake City community through board service and volunteerism with Junior Achievement of Utah, Suazo Business Center, Utah Youth Village and the Guadalupe School.
“My family was part of the first wagon train that came to Utah in 1847, so I feel very connected to the community and want to see it grow and develop in really productive ways,” Cannon said.
Cannon looks forward to Regions Home Improvement Financing contributing to the area’s economic expansion and development as well.
“Salt Lake City is a rapidly growing market in every way,” he said. “We’ve seen huge population growth, and it’s because we have a great business environment, a highly educated, family-focused workforce that wants to remain in-state, and we have some of the best outdoor recreation that you can find. We have an opportunity to more deeply engage with community partners to demonstrate we’re investing in the communities our associates proudly call home.”
“It’s that type of commitment that makes Joel the ideal choice to serve as our local market executive,” added Michael Menk, head of Regions Home Improvement Financing. “His colleagues recognize him as a source of guidance and inspiration in connecting people with important financing. Our clients recognize the ease of the customer experience Joel has championed for years. And our company is excited to build on the foundation for success we have in Utah and beyond.”
Cannon has three sons attending school in Salt Lake City. He attended the University of Utah and is a 2016 graduate of the Utah Bankers Association’s Executive Development Program.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $157 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,250 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at www.regions.com.