Insights gathered at the “LinkedIn: Learn It, Like It, Love It, or Leave It” event hosted by Kyle Spencer during Utah Tech Week.
LinkedIn selects just 300 Top Voices per year from its 1 billion+ users. Snoop Dogg is one of them — and so is Jack McKissen, the director of marketing at Switchpoint Community Resource Center. For your best shot at becoming a Top Voice, McKissen recommends the following:
Be bold, be brave and take risks. There’s no market for unoriginal thoughts on LinkedIn. You don’t become a leader — in life or online — by simply agreeing with people. “It doesn’t matter how well you write your post if you are the second person or the millionth person to say it,” McKisson says.
Speak up for others. McKissen believes LinkedIn’s helpful culture differentiates it from every other platform. Whether you’re helping a friend find a job, writing an unsolicited recommendation for a colleague or recognizing someone else’s great work, how you use your stage matters. And while many tend to use LinkedIn as a professional highlight reel, posts that speak up for others tend to perform well.
Say what’s in your heart. LinkedIn is a platform for connection in more ways than one. Oftentimes, “What’s in your heart is only the thing that someone else hasn’t already said,” McKisson says. The best posts make someone else feel seen — and you’ll never know who relates to you until you make your thoughts public.
