Landmark Home Warranty: Sales & Marketer of the Year
Congratulations to Landmark Home Warranty. They were honored for “Digital Campaign” at Utah Business’ 2018 Sales & Marketer of the Year (SAMY) awards.
At the beginning of 2017, Landmark Home Warranty set some ambitious goals: to save 10,000 labor hours and company time through automation and by driving more people to the website to order and renew; to track and report marketing-generated revenue and orders; and to optimize its new website, which launched January 2017. To do this, the company created a multi-faceted digital campaign, including email automation, content marketing, social media and advertising.
The email automation alone helped tick off the first goal, with nearly 11,000 labor hours saved by using Marketo, an email and automation manager. Landmark sent almost 2 million emails during 2017 through its various Marketo email campaigns. The company’s new mobile-friendly website had updated keyword research and implementation and featured new content, including articles geared toward homeowners and real estate agents. Comparing traffic from 2016, the website has seen an increase of overall website sessions of 5.82 percent and organic search sessions of 13.73 percent. Sessions through social channels also rose 25.79 percent. Landmark also decided to re-introduce the use of Facebook advertising. After seven months of advertising on that platform, Landmark generated 1,667 orders, increasing orders from Facebook Ads by 288 percent compared to 2016.
Read about the other 2018 SAMY Award honorees.