Congratulations to Kevin Knight, chief marketing officer at Experticity. He was named one of Utah Business’ 2018 Forty Under 40 honorees.
In today’s world, there are all kinds of ways to turn off ads, from DVRs to ad blockers. To Kevin Knight, the challenge of how to make people pay attention to advertisements represents an opportunity to be cleverer about how they’re presented.
“I’ve been lucky to be part of some of the companies that have made advertising better during this timeframe, like the personalized targeting made possible by Facebook, or the ads that help you pursue something you’re interested in at Pinterest, or the kind of marketing that bypasses ads altogether in favor of engaging the experts people already trust at Experticity,” he says.
Careers are long and nonlinear, Knight says, and he’s found it’s better to focus on whether or not and what he’s learning rather than worry about its trajectory. He tries to help those he works with succeed in the same way. “I want people to look back on any time they spent on my team as a period of tremendous growth for them,” he says.
COMMUNITY INVOLVEMENT: Knight is a member of the marketing program advisory board at Brigham Young University and the partner board for the University of Utah College of Humanities.