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Jessica M. Taylor: Forty Under 40

Congratulations to Jessica M. Taylor, president at Legacy Tree Genealogists. She was named one of Utah Business’ 2018 Forty Under 40 honorees.


Jessica Taylor, Legacy Tree Genealogists - Utah Business 2018 Forty Under 40

To do genealogy work well requires some detective work, and it was that challenge that first drew Jessica Taylor into the industry. As she also became enamored with rudimentary web design and collaborating with others in the industry, starting a genealogy company became a fitting intersection of the things she loved.

Taylor says she’s proud of her company’s ability to provide very high-quality research and client services despite aggressive recent growth. “We have kept our status as the highest client-rated genealogy research firm in the world and have been able to do it while growing our revenue by 150 percent in the last three years,” she says.

In the years since founding Legacy Tree, the industry has been revolutionized by the digitization of records, as well as the arrival of DNA testing for ancestry, which “added a huge tool to genealogy that had been previously non-existent,” says Taylor. “While some have been intimidated by the challenge to keep pace with advancements in DNA technology, we’ve embraced these changes and adapted.”

COMMUNITY INVOLVEMENT: Taylor is a member of the International Rotary Committee for the Salt Lake Rotary chapter. She co-administers a supporting entity for genealogy-related businesses called the Genealogy Business Alliance, and she co-founded a group that provides sex and intimacy education for over 5,000 women.