This story appears in the October issue of Utah Business. Subscribe.
In today’s fast-paced financial landscape, banks are struggling to keep up with fintech companies’ rapid innovations. The challenge? Integrating these new technologies is often slow, costly and risky. That’s where ASA Financial steps in. With a platform that simplifies and secures these integrations, ASA is unlocking new opportunities for banks and fintech to collaborate more efficiently and profitably.
From our first meeting with ASA’s leadership, it was clear they were solving a critical industry pain point. The platform allows banks to connect with fintech services through a single, encrypted connection, turning months of tedious integration into weeks while dramatically lowering costs. More importantly, ASA mitigates the security risks that have traditionally slowed fintech adoption. In essence, ASA empowers banks to innovate at the speed the industry demands.
At Old Main Ventures, we are always looking for companies that adapt to market trends and push the boundaries of what’s possible. ASA stood out because it’s not just another fintech player — it’s building an ecosystem where banks and fintech can thrive together. The model creates a ripple effect: As more banks join the platform, fintech gains access to new customers, and in return, banks expand their service offerings. This kind of synergy is exactly what we seek in our investments.
ASA’s leadership team stood out immediately, bringing together the perfect blend of vision, experience and execution. CEO Landon Glenn has a proven history of building successful financial platforms, having scaled Banzai into a nationwide leader in financial literacy. His ability to turn bold ideas into actionable strategies is a key reason we believe in ASA’s long-term potential. CTO Troy Maas brings deep technical expertise, ensuring the platform is innovative and secure, which is critical in today’s banking landscape. CSO Lisa Gold Schier’s extensive background in bank technology integration adds a strategic layer, helping ASA navigate the complex relationships between financial institutions and emerging tech. Together, this team embodies exactly the kind of leadership we seek to back — visionary, experienced and fully committed to driving innovation while building lasting partnerships in the financial industry.
We’re passionate about investing in companies that are not just riding the wave of change but driving it. As a student-run fund, we’re proud to bring fresh perspectives focused on the future of industries. ASA Financial is breaking down the barriers to innovation in banking, and we’re proud to be part of their journey to transform the industry.
