This story appears in the March 2025 issue of Utah Business. Subscribe.
Julia Blackwell knows firsthand the challenges of keeping a dog well groomed. When she first got her goldendoodle, she struggled to find the right groomer and products to keep her pup’s coat in prime condition. A cosmetologist by trade, Blackwell began learning the art of grooming, and soon, her passion morphed into Pupwell — an e-commerce venture offering quality grooming products and educational resources for dog owners. Since launching two years ago, Pupwell has rapidly grown, filling a niche for hypoallergenic and long-coated breeds. Its blend of professional grooming tools, instructional videos and helpful customer service is making waves among pet owners, helping them extend the time between costly grooming appointments from the comfort of home.
For dogs
Pupwell Everyday Slicker Brush
“This is our top seller. It feels like a backscratch and was meticulously designed for dogs to love getting their hair brushed.”
Pupwell City Walk Kit
“I designed a short leash to walk my dogs because I was tired of wrapping the leash around my hand. The kit comes with a treat pouch, a waste bag and a rolled collar to prevent matting.”
Northwest Naturals dog food
“What goes inside our dog’s bodies is just as important as taking care of the outside! I highly recommend finding a freeze-dried raw option like this one.”
For humans
RadRunner Electric Utility Bike
“I take my seven-year-old to and from school on this in the summer, and it’s just fun to ride around the neighborhood. This is the best thing I’ve bought in the last five years.”
Living Proof Perfect Hair Day Dry Shampoo
“I’ve tried every dry shampoo out there, and this one is the best.”
Burn Boot Camp
“My favorite way to start my mornings. It’s the best community, and it’s for everybody.”
Malouf Botanical Sheet Set
“These sheets sleep cool and are super breathable. The company also gives back to the community a lot, which is important to me.”
