Salt Lake City– Dorai Home, a nature inspired product company, launched their first Kickstarter campaign to bring the ‘World’s Driest Bath Mat’ to life earlier this month. Their campaign was fully funded in under 24 hours, signaling there is a large interest in better bathroom solutions. After discovering the numerous functional benefits of the organic diatomaceous earth compound the Dorai team set out to create a line of home products that would be dry by nature and minimal by design. The brand will also offer a patent pending mat cover that is easy to remove and machine washable. Company CEO Jason Klug commented that, “Utilizing this material in the home will help rid the word moisture from our vocabulary.” When the Dorai bath mat gets wet it instantly evaporates the water through thousands of pours, instead of letting it stick around to become a breeding ground for mold and bacteria as with conventional fabric bath mats.
The Dorai brand is a combination of CEO Jason Klug’s product development firm Klugonyx, and Dorai partner Kelsey O’Callaghan’s digital design firm KO Design. Together these parties used their minds and earth’s matter to produce a bath mat to rival all others. After months of preparation, the Dorai team launched their crowdfunding campaign and hit their goal of $10,000 in just under 24 hours. The campaign will be live until September 11th, and funding will go towards manufacturing. The bath mat is set to ship to backers this Christmas. Major selling points of the bath mat include:
- The mat instantly removes moisture from the surrounding area, eliminating an environment conducive to mold and bacteria.This attribute of the material yields a naturally safe pesticide for homes with zero chemicals required.
- The uniquely textured surface is perfectly balanced with a stable base and optional soft padding, that is subtle enough to fit every home.
- The mat is made of pure organic materials safe enough to be used in food and to fertilize plants, making it friendly for babies and pets.
The team is ready to share this product with the world as they set out cultivate healthier homes. Dorai partner Kelsey O’Callaghan comments, “I love the versatility of this material and how it will make frequently used spaces cleaner and more visually appealing. I am excited to bring to market a product that delivers real value to homes in a sustainable way.” Follow the Dorai journey to eliminate the word “moist” by backing this innovative home product today.