Parker Hansen
VP, People & Human Resources | Gabb
Parker Hansen has created a workplace culture that mirrors the company’s core mission of safe connection — building an environment where employees feel genuinely valued, supported and empowered to contribute their best work. His leadership philosophy transcends traditional human resources approaches by focusing on authentic human connection rather than superficial workplace perks.
“Do the right thing” isn’t just a phrase Parker frequently repeats — it’s a principle so fundamental to his leadership approach that it has been incorporated into Gabb’s core values. This ethos emphasizes making ethical choices even when difficult, setting ambitious goals without compromising integrity, and embracing transparency as essential to progress.
Parker’s impact is clearly reflected in Gabb’s impressive employee engagement metrics, with a remarkable +56 Employee Net Promoter Score (eNPS) score and over 68 percent of team members identifying as promoters. These numbers testify to his success in creating a workplace where people genuinely enjoy their professional environment.
His strategic leadership extends beyond internal culture building to securing resources for Gabb’s growth. Parker worked with the Utah Governor’s Office of Economic Opportunity to secure $3.1 million in funding, enabling the company to establish a new corporate office and hire highly qualified talent. During the pandemic, he obtained $1.75 million through the Employee Retention Tax Credit, helping maintain payroll and protect jobs during an uncertain time.
The new office space Parker secured has become more than a workplace — it’s a community resource, hosting events for organizations including SUU Women in Business, Tech-Moms and the UVU Mentorship Program, extending Gabb’s positive impact throughout Utah.
Through his approach to building relationships, Parker has created an environment of trust where employees feel comfortable sharing ideas and concerns. His commitment to transparent communication and genuine connection has fostered high performance and retention rates, proving that when people feel safely connected to their organization and leaders, everyone thrives.
