Felix Morgan
CEO | Trucordia
Felix Morgan has transformed Trucordia through his authentic leadership and strategic vision since becoming CEO in 2023. His “Ascend” strategy has secured impressive financial backing, including a $2.2 billion management buyout and $800 million in debt financing.
In 2024, Felix led a complete company rebrand while executing over 130 platform conversions to unify operations. Under his guidance, Trucordia now ranks among the top 20 United States insurance brokerages with over 5,000 employees managing $7 billion in premiums. The company maintains a 93 percent client retention rate and projects $900 million in 2024 revenue.
What are you most looking forward to accomplishing in 2025?
From leading a company rebrand — highlighted by a name change — to accelerating our M&A strategy to implementing optimization programs, 2024 was a year of incredible transformation for Trucordia. I’m looking forward to continuing that momentum and growth in 2025 by unifying our extraordinary team across the country under a client-centric culture and shared values. Trucordia’s corporate values are the blueprint for how we behave and ensure that every interaction, touchpoint and experience is as memorable as possible. We are committed to building a culture where we work collaboratively to make amazing things happen for our clients and company as we look to build the next great insurance brokerage.
How has your company grown recently?
Trucordia’s people-centric business model is based on a shared services offering to our more than 5,000 team members nationwide. Our Lindon-based headquarters centrally powers an insurance business that boasts more than $7 billion in premium and transacts business in all 50 states. In 2024, Trucordia expanded our presence across the U.S. by acquiring more than 20 insurance businesses in key metros and markets, expanding our ability to serve [over] 1 million clients with expanded insurance coverage solutions, more competitive pricing and value-add services like in-house risk management and claims advocacy.
