Jared Andersen
CEO | Crazy Candy
Jared Andersen transformed a basement family project into a confectionery powerhouse as CEO of Andersen’s Crazy Candy. His data-driven approach and strategic vertical integration revolutionized the freeze-dried candy industry, perfecting products competitors considered impossible to create. Under his leadership, revenue soared from $100,000 in 2022 to an anticipated $20-25 million in 2024.
The company expanded from 400 distribution locations to over 25,000 nationwide, capturing 61-67 percent of the freeze-dried candy market. In 2024, Andersen’s Crazy Candy earned three innovation awards at the Sweets & Snacks Expo, quadrupled its workforce to more than 125 employees and expanded facilities from 10,000 to 60,000 square feet.
How do you define success for yourself and your company?
Success for me and the company comes from continual growth, … allowing us to give opportunities to our employees to further their careers. We accomplish this through continual coaching and training of our management so they are ready to manage the growth and new challenges that come with expansion.
How has your company grown recently?
We have moved into a new warehouse after starting in our basement 3.5 years ago, greatly expanding our distribution.
