VP; Expo, Events & Exhibits | Modern Expo & Events
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Salinda Horrocks’ journey into the world of event planning commenced during her college years at Southern Utah University, where she discovered her passion for orchestrating memorable experiences while coordinating events for the Southern Utah University Student Association. After relocating to Provo, Salinda founded Preen Creations (now XM Labs). Her flourishing reputation led her to a corporate position at Larry H. Miller Sports & Entertainment, where she worked on concerts, NBA, Minor League Baseball and racing events in addition to conventions, expos, tradeshows, and corporate and private events. Through the years, Salinda spearheaded some of Utah’s most notable spectator experiences, some of which were the only events being executed safely during the COVID-19 shutdown. In her current role at Modern Expo & Events, she leads her team with enthusiasm and dedication to delivering exceptional experiences.
What is your favorite part of your job?
Undoubtedly, the opportunity to play a pivotal role in creating unforgettable moments for people. I have the privilege of working with a team that orchestrates experiences that leave a lasting impact on people’s lives. Whether we’re organizing a milestone celebration, a corporate event or anything in between, making these moments special is incredibly fulfilling. I also find immense value and importance in innovation. Witnessing the seamless integration of technology and process improvements to enhance our ability to deliver exceptional experiences reinforces my passion for what I do. Finally, I derive great satisfaction from people management. Leading and inspiring teams to excel in their roles, fostering a collaborative and supportive work environment, and empowering individuals to contribute their unique talents to our collective success is immensely gratifying.
How do you view your role as a woman in your sector or industry?
I see myself as a catalyst for positive change and a champion for elite performance. Throughout my career, I’ve had the privilege of being surrounded by strong leaders and incredible teams. The strength of these teams was created by passionate people united by a common goal. Regardless of background or identity, we came together, driven by our shared dedication to excellence and our commitment to delivering exceptional results and experiences. I believe in leading by example, in owning your mistakes and learning from them, and that creativity inspires other people to pursue their passions both professionally and personally. I strive to break down barriers and challenge stereotypes, proving that one’s capabilities or potential for success is only determined by one’s mindset. To Main Page