Annie Leither: 20 in Their 20s
Congratulations to Annie Leither, assistant vice president, marketing officer – sponsorships at Zions Bank. She has been selected as one of the 2017 20 in Their 20s honorees.
At the age of 24, Annie Leither was offered a newly created role at Zions Bank: that of managing the bank’s corporate sponsorships, which account for nearly 30 percent of Zions Bank’s marketing budget. Leither took initiative in growing the role she says began with just a stack of sponsorship contracts and nothing else – she now manages relationships, sponsorship fulfillments and executions, and brand management.
“Building a new position two years out of college was intimidating at first. I had moments of self-doubt over the first few months,” says Leither. “I didn’t even know where to start, so I immersed myself in research on the sponsorship industry and what best-in-class brands were doing to activate… It took time, but I’m grateful for the lessons I’ve learned along the way. I grew in both my confidence and my skills.”
Leither also serves on the Bloom Gala committee for Utah Community Action’s Head Start program, and is on the board committee for WISE Utah. From 2012-2016, she helped raise more than $130,000 for Junior Achievement of Utah. Leither is currently pursuing her MBA at Westminster College and expects to graduate in spring of 2018.
FAVORITE SOCIAL PLATFORM:
“Instagram. I don’t post too often, but I enjoy engaging with brands and people who share the same passions I do through visual content.”