For 15 years, Alexandra Fuller has worked as a storyteller in several distinct roles, ranging from brand communications to editorial writer to Emmy-nominated filmmaker.
She has been deeply involved with the Utah Office of Tourism’s branding campaigns, and last year, the Mighty 5 campaign, which highlights Utah’s national parks, garnered $1.96 billion in visitor spending, which equates to an ROI of $338 in visitor spending for every dollar spent on the campaign.
“I love the alchemy that is the creative process,” says Fuller. “The inevitable anticipation before beginning, then the act of taking these lumpy and rough ideas and guiding a team to shape them into something that shines.”
Read more about Alexandra and the other 30 Women to Watch here.