Lehi, UT — ADDAX Overland, known for creating the world’s most rugged, reliable, and trailblazing overlanding products, announces a strategic $2.5 million investment of capital and resources from Philo Venture’s Studio.

The new strategic investment from Philo will enable ADDAX to further invest in innovation, manufacturing, and R&D, ensuring that production of the company’s premier overlanding equipment keeps up with the growing demand. 

 “We invested in ADDAX Overland because we see a thriving market with overland enthusiasts seeking high-quality, durable products,” said Chad Staheli, CEO and Managing Partner of Philo Ventures. “The overlanding industry aligns perfectly with our passion to support businesses that encourage individuals and families to enjoy the great outdoors.”

With Philo’s $2.5M investment, ADDAX will expedite manufacturing and production for its trailers and campers, and continue R&D to expand its offering of overlanding equipment. In addition to the cash injections, Philo will also provide robust operational resources and expertise across strategy, sales, and operations.  

About ADDAX Overland 

Built upon a combined 60 years of off-road industry chops, ADDAX Overland is proud to create the world’s most rugged, reliable, and trailblazing overlanding products, from its pioneering overland truck cap and camper to its military-grade trailer. ADDAX’s thirst for open-air freedom drives an uncompromising pursuit of the ultimate in overlanding performance. Headquartered in Utah, ADDAX tests all of its products on the rugged trails of Moab, a top destination for overlanding. For more information, visit addaxoverland.com. 

About Philo Ventures

Philo Ventures is a Utah-based venture group, driving innovation and economic growth through its startup studio, venture fund, and real estate development group. Led by serial entrepreneurs Chad Staheli, Cory Cozzens and Greg Whitehead, Philo’s diverse portfolio includes aerospace tech, AI software for healthcare, B2B SaaS, insurtech, hospitality, and innovative land development projects. Notable Utah business leaders, such as Christian Gardner and Dan Shaw, serve as advisory and capital partners. For more information, visit philo.ventures.