SpotlightsView All Spotlights

Brian Nelson Ford: Sharing Financial Wellness Secrets

By: Alex Springer

June 6, 2013

For most people, personal finance is a necessary evil. But to Brian Nelson Ford, it’s a passion.

“I was one of those nerdy kids in high school that could pick up and devour a textbook about finance,” Ford says. As he grew up, he began to see how financial difficulties led to problems like depression and divorce. And his education—encompassing bachelor’s degrees in business as well as marriage, family and human development, and a master’s degree in personal finance—further reinforced for him the link between financial and family stability.

With this diverse and extensive educational background, Ford decided that he wanted to make a difference in peoples’ lives. To that end, he developed a financial wellness program called 8 Pillars, and he has made it his mission to provide companies with a financial education program that stands out from the rest.

“Our goal is to get employees into a better place financially,” Ford says.

Though he was fueled with a genuine passion for the idea of 8 Pillars, Ford’s experience forging a new company was fraught with serious struggles. He says that on one hand, he was confident and excited to put his plan into action, but on the other hand he doubted whether or not he could build a company while supporting a new family.

“Making this vision into a reality took tremendous effort—so much that I probably would not do it again. But it has molded me into the person I am today, which is something I am proud of.”

Prior to launching 8 Pillars, Ford was regional vice president for Michael C. Fina, a company that, among other things, offers employee recognition products and programs. Ford envisioned 8 Pillars as a workplace “financial wellness” benefit for employees. He authored The 8 Pillars of Financial Greatness in 2008 and, with all of his research and information in one place, Ford created the workplace program around the book.

The company now offers the program to businesses that are interested in providing their employees with financial education that will help them better manage their personal finances. The program includes onsite seminars and an online resource that allows employees to review training modules and watch informational videos.

“It’s an ongoing resource for employees. It helps them stay up to date with the information from the program, and it helps them deal with unexpected financial changes,” Ford says.

As far as managing his own company, Ford believes in practicing what he preaches. In addition to establishing the tenets of fun, focus and growth among his employees, Ford places a lot of emphasis on their individual wellbeing. “Most of the folks who work here could be making more money with their skill sets, but they work here because they help hundreds of people at a time,” he says.

Ford is also author of the children’s book Marshmallows and Bikes – Teaching Children (and Adults) Personal Finance.

Utah Business Social
UB Events View All
Fast 50 Utah Business Event
Aug 27, 2015
The top 50 companies will be selected based on a combination of revenue growth and revenue genera...
Job Summit - POSTPONED UNTIL FALL 2015 Utah Business Event
Sep 24, 2015
NOTE: The date listed below is not secured. We will update as the event gets closer. Thank you ...
Community Events View All
Real Pirates
Aug 1, 2015
Batten Down the Hatches….the Pirates are Here! Listen up, you salty sea dogs! Real Pirates is...
Secrets to Financing Your Business
Aug 4, 2015
Join us for a complimentary educational presentation SECRETS TO FINANCING YOUR BUSINESS Sponsor...  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: