Park City, UT — Join Park City Chamber of Commerce & Visitors Bureau and the Heber Valley Chamber of Commerce for the 2024 Zions Bank Wasatch Back Economic Summit at the Grand Summit Hotel on Tuesday, May 14 from 8:00  a.m. to 3:30  p.m. followed by a regional mixer until 5:00 p.m. This unique regional event is in partnership with Heber City, Wasatch County, Summit County and Park City Municipal. Featuring a keynote presentation, breakout sessions, updates from industry leaders, regional experts, elected officials and more, attendees will learn about key issues and opportunities facing the Wasatch Back. 

“Utah is at a crossroads of economic forces,” said Robert Spendlove, senior economist at Zions Bank. “We continue to enjoy strong growth, but how do we manage for the future and ensure long-term success? During my keynote, I plan to dig into the changing economic environment of the United States and our region, offering valuable insights into how the community can benefit in times of uncertainty.”

The two main presentations for this year’s event are:

• Keynote Speaker: 8:15 a.m. – 9:00 a.m. | Join Robert Spendlove with Zions Bank for an overview of current economic conditions and a look ahead at the opportunities and challenges for 2024 and beyond.
• Elected Officials Panel: 12:45 p.m. – 2:00 p.m. | Led by Margaret Plane, Park City Municipal Special Counsel, this year’s elected officials panel will discuss the collaborative efforts between counties and municipalities in addressing crucial issues such as housing, transportation and economic growth. Panelists include Tana Toly, Park City Mayor Pro Tem; Heidi Franco, Heber City Mayor; Erik Rowland, Wasatch County Council Member, and Malena Stevens, Summit County Council Member (Chair).

“The elected officials panel offers a unique opportunity for our members to gain insights from community leaders, revealing successful strategies and challenges in fostering effective cooperation for community development,” said Jennifer Wesselhoff, CEO and President of Park City Chamber & Visitors Bureau. “Anticipate a bustling crowd of enthusiastic attendees, eager to be empowered and inspired to actively participate in local economic and sustainable business endeavors.”

Along with the two keynote addresses, attendees can look forward to the following breakout sessions:

• Keeping the Wasatch Back Moving: 9:15 a.m. – 10:30 a.m.
• Growth in the Wasatch Back: 9:15 a.m. – 10:30 a.m. 
• A Regional Approach to Tourism Marketing and Management: 9:15 a.m. – 10:30 a.m.
• The Economic Impact of Affordable Housing: 10:45 a.m. – 12:15 p.m. 
• Utah and the Wasatch Back’s Changing Economic Landscape: 10:45 a.m. – 12:15 p.m. 
• Developing and Retaining the Future Workforce of the Wasatch Back: 10:45 a.m. – 12:15 p.m. 
• Legislative Recap, Why it Matters and How to Get Involved: 2:15 p.m. – 3:30 p.m. 
• Leveraging AI Tools and Data to Benefit Your Business: 2:15 p.m. – 3:30 p.m. 

The 2024 Zions Bank Wasatch Back Economic Summit is generously supported by Zions Bank, Park City Chamber & Visitors Bureau, Heber Valley Chamber of Commerce, Summit County, Wasatch County, Park City Municipal Corporation, Heber City,  Summit Events DMC, Intermountain Health, Mountainland Technical College, Park City Board of REALTORS, Park City Multiple Listing Service, Canyons Village Management Association, KPCW, Acme Commercial Real Estate, Minky Couture, Crandall Capital, Extell, Big-D Construction and Seagull Printing. For more information on the Wasatch Back Economic Summit, visit visitparkcity.com/wbes/. For additional information about the Park City Chamber, visit parkcitychamber.com.

About Park City Chamber of Commerce & Visitors Bureau  

Park City Chamber of Commerce & Visitors Bureau represents over 1,000 businesses in Summit County. Founded in 1963 to promote local ski resorts, today, the Park City Chamber & Visitors Bureau is entrusted with fostering the health and wellbeing of the local community. From maintaining economic stability and addressing environmental concerns to developing sustainable tourism plans and preserving cultural heritage, the organization prides itself on being in the community for the community. For more information, visit visitparkcity.com.