March 9, 2012

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah


Martin Plaehn

Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

In the Lab

Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

A Breath of Fresh Air

Worst-Case Scenario

Regional Report
Northern Utah

Measure Up

Industry Outlook
Travel & Tourism



UVU Conference Tackles SEO and Computer Ethics

Press Release

March 9, 2012

Using ethical search engine optimization (SEO) techniques is time-consuming, but ultimately worth it, said Ash Buckles, president, at a Utah Valley University conference Thursday afternoon.

Buckles opened the conference with a discussion on white hat, or ethical, and black hat, or unethical, SEO. He said Google and Bing make it clear what search engine optimization techniques are and are not allowed. If a company uses black hat SEO and is detected by the search engine, it will be penalized.

While the search engines will not tell companies exactly how to receive higher rankings, Buckles said companies do know what is banned. If those terms are violated, the company could temporarily rank lower in searches and lose revenue and trust from customers.

“Black hat SEO is unethical. It’s wrong. It’s cheating and it’s not worth the risk,” said Greg Shuey, vice president for client services at, in a panel following Buckles’ presentation.

One of the attendees asked the panel if removing white and black designations for SEO would even the playing field for companies. Buckles said he thinks the playing field is even, because all companies know what they can’t do.

However Aaron Willis, instructor of information technology at UVU, said he would love for Google to release its ranking algorithms because that would truly level the playing field.

Buckles offered the following white hat SEO techniques for companies to follow:

  • Keyword research
  • Blogging
  • Link attraction
  • Architectural updates
  • Social media
  • Infographics
  •  Press releases and other news
  • Viral articles and videos
  • Badges and widgets


Page 12
Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 2, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Advance Your HR Career by Building Credibility, Trust, and Professionalism
Mar 3, 2015
Even if you know your craft, do you know how to improve others’ perception of your ability and pr...  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
* Event Description: