March 19, 2013

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Utah’s First LEGO Store to Open at Fashion Place

Press Release

March 19, 2013

The LEGO Group has announced the grand opening of its first LEGO store at Fashion Place in Murray. The store is scheduled to open fall of 2013 and will include innovative displays and play areas designed to deliver an engaging, entertaining and fun experience.

“Our store at Fashion Place will enhance our consumers’ overall LEGO brand experience through product variety, store design and regular hands-on family events,” said Eric Wolfe, vice president of LEGO Group. “Children and families will be able to experience first-hand and hands-on the creativity and imagination that goes into LEGO building and be inspired by the over 4 million LEGO bricks that are in the store at any given time.”   

LEGO stores feature an assortment of products, covering nearly every square inch of space. Each store features three key design components: The “Pick-A-Brick Wall” offers the option to hand pick and purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room” is an interactive play area prominently positioned in the center of the store. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO model displays, company history and facts.

Customers at the 3,000-square-foot Fashion Place store, which will be located between Macy’s and Crate and Barrel, will find a full selection of LEGO products and branded merchandise for children ages two and up, including DUPLO sets, themes such as NINJAGO, Legends of CHIMA, Friends and CITY and popular licensed items such as LEGO Star Wars, LEGO Super Heroes and LEGO The Hobbit.

There are 68 LEGO Stores in the U.S., including flagship locations in Chicago, Illinois and New York City.

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