August 14, 2013

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Executive Living
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Utah Office of Tourism Funds Statewide Partnerss

Press Release

August 14, 2013

Salt Lake City - Tourism activities, programs and destinations across the State of Utah have received a boost with nearly $2.5 million in co-operative marketing funds awarded to promote Utah visitation by out-of-state travelers.

The Utah Office of Tourism Board voted Friday to extend co-op marketing partnerships to 50 partners representing 19 of Utah's 29 counties. The awards range from $1,120 to $275,000 and support everything from festivals, museums and aquariums to outdoor recreation programs and sports activities across the state.

"This program is generating out-of-state tourism in a measurable way and helping build communities all over Utah," said Joel Racker, chairman of the Utah Office of Tourism board and President and Chief Executive Officer of the Utah Valley Convention and Visitors Bureau. "This program strikes an important balance by providing both large and small non-profits across Utah an opportunity to showcase their unique offerings for potential visitors."

Vicki Varela, managing director of tourism, film and global branding at the Utah Office of Tourism, agreed. "These awards are custom fit to every community's unique selling points."

Funding for the co-op marketing program comes from the Tourism Marketing Performance Fund (TMPF). More than half of the awards approved benefit Utah's rural communities, which, Varela said, represent a "vibrant part of Utah's tourism story." The TMPF co-op program, created in 2005, has approved 377 awards totaling $17.1 million to Utah non-profits in 27 of the state's 29 counties.

In Northern Utah, the co-op program is invaluable to destinations like Cache Valley, which has a much smaller marketing budget than other areas of the state, said Julie Hollist, director of the Cache Valley Visitors Bureau.

"This added money enables us to reach vital markets and avenues of marketing we have carefully identified that would otherwise be untouchable. It makes a big difference and we are so grateful," she said.

 

Utah Business Social
UB Events View All
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, is pleased to announce t...
Best Companies to Work For 2014Utah Business Event
Dec 11, 2014
Utah Business magazine along with our sponsors Diversified Insurance and Miller Motor Sports Park...
COMING SOON........SAMY Awards 2015Utah Business Event
Jan 31, 2015
Utah Business magazine along with Presenting Sponsor Griffin Hill are pleased to present the 201...
Community Events View All
Power of Your Purse
Oct 30, 2014
Please join us for the most anticipated and inspirational gala of the year! Be part of the groun...
Discovery Gateway's Halloween Spooktacular
Oct 31, 2014
Join Discovery Gateway: The Children's Museum of Utah, for its annual SUPER FUN Halloween celebra...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel