February 6, 2012

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Utah Native Turns Art into a Fashionable Business

Press Release

February 6, 2012

Fusing art with fashion has turned into a creative business for one Utah native. Painter and gallery director turned swimsuit designer Emily Sanders has launched her original line of swimwear for women.

Finding the perfect combination of design and quality was nearly impossible for Sanders. She decided to use her artistic background to create a work of art-in swimsuit form.

“Women want to look good in a swimsuit,” Said Sanders.  It’s the age-old dilemma of searching for the perfect suit. “It’s a process where you end up feeling bad about your body-it’s not your body, it’s the swimsuit,” said Sanders.

“Good construction and good design go hand in hand. I have learned through art, if the drawing isn’t solid under the paint, then the whole thing will not work. The same goes for swimwear,” said Sanders.

Sanders put her artistic skills to use by sketching a suit that was not only stylish, but flattered the figure. “I wanted it to compliment my shape, not try to hide it under large ruffles or squeeze it into a few skimpy shapes,” she said. The end result was “A creation with personality, that exudes self-expression, similar to a work of art. You not only get the construction and style, but a sense of individualism.”

The styles featured in the collection have a whimsical feel with titles like “Alice in Wonderland” and “The Paris.”

Art and fashion fused together to create the Persona Swimwear Collection.

The collection can be found online at www.personaswimwear.com or through the Cotton Blossom Boutique in Holladay.

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