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Travel & Tourism
An estimated 8,500 attendees filled the Calvin L. Rampton Salt Palace Convention Center August 15-18 during USANA’s 20th International Convention, generating nearly $7.5 million in total visitor spending to Salt Lake and the state of Utah.*
“We’re excited to welcome USANA and its distributors from around the world back to the Salt Palace for its 20th anniversary,” said Scott Beck, president and CEO of Visit Salt Lake. “The Utah community is no stranger to the generous economic impact of USANA’s annual convention, and the year round impact of conventions and trade shows on the local economy.”
USANA has been in the Utah community for 20 years and has grown to 18 markets internationally.
The nutritional supplement industry is a substantial and critical sector of the American economy. USANA International Convention was projected to bring in nearly $7.5 million to the local Utah economy based on research from the University of Utah’s Bureau of Economic and Business Research (BEBR). According to BEBR, a Salt Lake convention delegate in 2010 spent $923 during an average three-day stay.
“USANA is one of the largest nutritional companies in the state,” explained Dave Wentz, USANA’s chief executive officer. “To date, USANA has been named to have the best dietary supplements in Utah by the Best of State awards community for its ninth straight year. While we are a global network marketing company operating in 18 markets around the world, we are proud to call Utah home and to continue helping our state grow and thrive.”
Visit Salt Lake is a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. Visit Salt Lake’s mission is to improve the area economy by attracting and providing support to conventions, leisure travelers and visitors while being a leader in environmental responsibility. Salt Lake is a unique fusion of metropolitan city and quaint mountain town; the towering Wasatch Mountains that embrace Salt Lake offer a dramatic backdrop to the vibrancy and activities of downtown.
For more information on all that Salt Lake has to offer, go to www.VisitSaltLake.com.
* Total visitor spending figures are based on surveys of convention delegates conducted by the University of Utah’s Bureau of Economic and Business Research (BEBR).