August 21, 2012

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Article

US Speedskating Launches New Website

Press Release

August 21, 2012

US Speedskating (USS) launched a new website with 18 months to go before the next Olympic Winter Games in Sochi, Russia in February, 2014.

The design of the new website reflects USS’ brand, which was created by Struck and launched back in May 2011. In addition to a new design, the sites’ content has been vastly expanded and the fan-centric user experience has been streamlined and improved to make for easy access to information about athletes and events.

“US Speedskating has been in need of a new website with a better online experience for a long time and we could not have developed such an extensive site without the support and dedication from our two sponsors—Rain and Struck,” said Tamara Castellano, director of marketing for US Speedskating. “As we get closer to the 2014 Games, this will be a great tool for us to reach fans and allow for greater access to the sport and our athletes.”

The new website is the brainchild of two of US Speedskatings’ sponsors, Struck and Rain. Both sponsors are based in Utah and have been part of a yearlong planning and development process that included input from focus groups, athletes, other sponsors and USS members.

“For the redesign of the website we wanted to not only integrate the new branding we created, but also build something that would excite USS members and engage fans. The new design captures the excitement of the sport in an easy to navigate fashion,” explained Dustin Davis, creative director at Struck.

“Rain was thrilled to be part of this great project and work with great people. The US Speedskating experience and brand is exciting and the results we were able to provide match that intensity,” said Andrew Howlett, CEO of Rain.

The Speedskating season begins in the U.S. with the US Single Distance Short Track Championships, September 27-30, 2012 in Salt Lake City at the Utah Olympic Oval. For more information about US Speedskating and the 2012-13 season, visit the new site at www.usspeedskating.org.

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