March 26, 2012

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TruHearing to Provide Greater Discounts on Hearing Services

Press Release

March 26, 2012

Regence BlueCross BlueShield affiliated health insurance plans are now offering TruHearing’s MemberPlus discount hearing services program to members in Idaho, Oregon and Utah. Regence is also the first health plan to offer TruHearing’s new Per Employee Per Month (PEPM) program pricing for large employer groups, which can lower the per-employee cost even further.

TruHearing is the nation’s first registered discount medical health organization to provide significant savings through direct purchasing of state-of-the-art digital hearing aids from four industry-leading manufacturers, as well as the TruHearing private label. Initially developed at the request of health plans to help reduce member costs, the Utah-based company’s programs offer discounts of up to $1,500 off per hearing aid, which can save members and their extended families thousands of dollars.

TruHearing also works with a nationwide network of more than 1,800 audiologists and hearing instrument specialists who provide expert advice and professional services at discounted rates.

“Expanding its offerings to include TruHearing’s MemberPlus program is a loud and clear confirmation that Regence and its members continue to recognize the value in our partnership,” said TruHearing CEO and founder Lindsay Atwood. In a national independent survey, Blue Cross Blue Shield members across the country rated satisfaction with TruHearing at 97 percent. In addition, 79 percent would re-enroll with their Blue Cross Blue Shield plan because of their TruHearing experience.

Since 2003, Regence members and their covered dependents up to age 26 have had access to
TruHearing’s ValueAdd program, which provides discounts of up to $700 off average retail prices on digital hearing aids. Now, Regence members in Idaho, Oregon and Utah can also upgrade to TruHearing’s MemberPlus program which works like a warehouse club membership. For an annual membership fee of $108, members receive access to discounts of up to $1,500 per hearing aid.

The MemberPlus program also provides the opportunity to add up to four extended family members (parents, grandparents, siblings, uncles/aunts) for an annual membership fee of $79 per guest member. MemberPlus also offers a 45-day money-back guarantee on membership and all purchases.
Regence members can find out more details about the TruHearing special offer at or For more details about TruHearing and pricing, visit

Lindsay Atwood founded TruHearing in 2003 with the goal of delivering brand-name hearing aids and professional hearing services at affordable prices, improving quality of life for more than 100 million health plan members nationwide.

Per-Employee, Per-Month Pricing (PEPM)
TruHearing’s new MemberPlus PEPM pricing is designed for large employer groups who want to provide the MemberPlus program to all of their employees. The pricing structure is based on the number of employees, and provides discounts off the standard rates, as well as a dashboard for usage data and statistics.

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