January 1, 2012

Cover Story

The SAMY Awards

Sales and marketing professionals are often referred to as the lifeblood o...Read More

Featured Articles

A Reality Distortion Field for 2012

Around Utah

Sections

Legal Briefs
Beware the Contract You Never Signed

Special Report
Beyond the Ballot Box

Business Trends
Buy, Sell or Hold

Industry Outlook
Construction

TechKnowledge
Flying High

Focus
Food for Thought

Lessons Learned
From Concept to Production

Special Report
Legislative Roadmap

Features
On the Job

Executive Living
Seeing is Believing

EntrepreneurEdge
The College of Hard Knocks

Money Talk
The Right Financing

Spotlight
Patricia Hall

Spotlight
Peter Stang

Players
Players

Article

The SAMY Awards

Utah's Top Sales and Marketers of the Year

Dianne Lewis, Heather Stewart

January 1, 2012

The campaign encompassed print ads, billboards, extended television spots and social media. As a result, more than 12,000 people toured the facility, and favorable ratings of the company grew from below 40 percent to nearly 70 percent.

Dan Macuga

Chief Communications Officer | USANA Health Sciences
Of marketing, Dan Macuga says, “it’s great to be the person who has the pulse of the entire business and to build relationships that keep you in touch with changes as they occur—this makes it easier to see the ways to improve what you’re already doing.”

With his finger on the pulse of USANA, Macuga has managed five separate product launches, resulting in multi-millions in sales for each product; created an innovative incentive program to win back inactive associates; and broadened the company’s Olympic marketing partnerships to include nine organizations.

When the company’s founder, Dr. Myron Wentz, and CEO Dave Wentz co-authored The Healthy Home, Macuga developed an aggressive marketing plan and book tour to promote the book. As a result, the book received a great deal of national media exposure and rocketed to No. 2 on the New York Times Best-Seller List.

Macuga advises marketing professionals to “realize that each day brings new challenges and new chances to try other ideas. Focusing on one and not looking for the next will dampen your drive and slow down the creative process.”

Kirk Tanner

Chief Marketing Officer | Fishbowl
As chief marketing officer, Kirk Tanner lends 26 years of marketing expertise to Fishbowl—a depth of experience that ranges from traditional methods to technical online strategies. “Don’t ignore the old school marketing ideas just because online marketing is exploding. They are based on sound strategies that can be applied even in online marketing,” he advises up-and-coming marketers.

Due in large part to Tanner’s remarkable use of pay-per-click tactics, careful attention to SEO and innovative social media campaigns, Fishbowl achieved 176 percent sales growth from 2006 – 2010 and was on target for 86 percent growth in 2011. Additionally, the cost per lead was cut by 30 percent since the beginning of 2010.

“Most consumers view marketing as just the slick advertising, packaging, logos and collateral they see, not realizing the amount of science behind the final execution. There is a great deal of data collection and analysis that needs to be done to understand the market and target audience,” says Tanner.

Brad Douglas

Vice President Marketing & COO | Shipley Associates
Heading into 2010, Shipley Associates was on shaky ground due to a failed acquisition. With a shoe-string marketing budget, Brad Douglas not only helped Shipley preserve its customer base, brand and reputation, he also enabled the company to actually grow and achieve record profits for the year.

As vice president of marketing, Douglas seeks creative, out-of-the-box strategies to increase leads and build revenue. “My e-marketing know-how is completely self-taught with many hard lessons along the way,” he says. “I remain in marketing, even though I’ve been tapped to be the company COO, because of my passion to ‘grow the brand’ and apply new, creative marketing approaches.”

For example, he increased revenue from event marketing by 500 percent since 2004. He also launched Shipley University, a virtual organization that provides training workshops to business development professionals. This channel helped grow training revenue by 15 percent in one year. An innovative blended marketing strategy has also dramatically increased sales of the company’s retail products and digital content.

Page 12345
Utah Business Social
UB Events View All
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine and Adobe, along with our other sponsors: Boostability, Right ...
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, is pleased to announce t...
Best Companies to Work For 2014Utah Business Event
Dec 11, 2014
Utah Business magazine along with our sponsors Diversified Insurance and Miller Motor Sports Park...
Community Events View All
St. George Book Festival - The Writer's Journey: One-Day Workshop
Oct 24, 2014
Come enjoy this one-day conference designed to give authors and aspiring authors the opportunity ...
Sandler Management Solutions
Oct 24, 2014
Who Should Attend? If you are an owner or manager, you know that your job is one of the most d...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel