May 23, 2012

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CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

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The Massage Advantage Rebrands

Sarah Cutler

May 23, 2012

The Massage Advantage is rebranding in an effort to secure a federal trademark and expand nationally. Its new name is Incorporate Massage and it launched with a new website,

The rebranding effort allows Incorporate Massage to more specifically reach its target market without confusion with the spa industry.

Amelia Wilcox, CEO of Incorporate Massage, opened the company in February 2010. It is a corporate massage company that specializes in onsite stress relief for local companies. In addition to Wilcox, the company consists of five licensed corporate massage therapists and a designer.

Along with onsite massages, Incorporate Massage sets up massage wellness programs for companies, books corporate events, health fairs, expos and employee appreciation events. According to Wilcox, the business model of Incorporate Massage makes massages more affordable and accessible to the working population.

“We are changing the way people do business. Companies send us to their top clients as corporate gifts, employees are happier and healthier from our wellness programs, and we are even in the process of integrating into some local self-funded health plans. We are excited for the future we are creating for business in Utah,” said Wilcox.

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