September 1, 2011

Cover Story

Fast 50

A pioneering spirit in the face of economic uncertainty is propelling 2011...Read More

Featured Articles

Around Utah

Bank on It

Sections

Editor's Note
Celebrating Growth

Special Section
Cold Feet

Executive Living
Easy to be Green

Industry Outlook
HUMAN RESOURCES

EntrepreneurEdge
Living the Brand

Business Trends
Mind Your Manners

Focus
Rough Road Ahead

Features
Spin Cycle

Spotlight
Taylor Randall

Spotlight
Tarang Amin

Money Talk
The Cash Coaster

Lessons Learned
The Consolidation Process

Regional Report
Utah County Report

Economic Insight
Worth the Risk?

TechKnowledge
You are Here

Legal Briefs
You’re Fired

By the Books
Good to Great

Players
Players

Article

The Consolidation Process

Streamlining a 130-year-old Organization

Peri Kinder

September 1, 2011

Volunteers are the lifeblood of the Red Cross. The hundreds of volunteers in Utah provide consistent and fast response for people caught up in a disaster. Last year alone, more than 140 families in the state were displaced by home fires. Volunteers are ready with food, clothing and shelter to ensure family members have the basic necessities to get through the emergency.

The Red Cross also serves armed services members and their families by alerting active service men or women of a family emergency or the birth of a child. The around-the-clock, across-the-globe communication network transmits or receives nearly 1 million messages each year—at no cost to military families.

The overall result of the Red Cross reorganization—for employees, volunteers and clients alike—will be a more efficient approach to organizing training courses, reaching out to military personnel, responding to emergency situations and managing blood drives.

Embracing Change

Margaritis says the process has been a learning experience for all involved, and she emphasizes the importance of transparency and clear communication. As regular routines are changed, people experience fear and resistance. But making sure the employees and volunteers were contacted on a regular basis with information made the changes a little easier to implement.

“Identities change, their scope of responsibility or authority changes. . .we all respond to change and loss differently,” Margaritis says.

Although the reorganization is on-going, Margaritis is excited about the steps taken to ensure the humanitarian association will remain vital and become more effective in providing relief to disaster victims, helping people prevent and prepare for emergencies, and training new volunteers.

“We use new technologies, create new pathways and live our work in new ways to improve our services,” Margaritis says. “As a leader in this transition, I experience the changes and their corresponding losses and gains, both as a member of the team and as the leader. This experience helps me guide our entire team—staff and volunteers—into the future.”

Page 12
Utah Business Social
UB Events View All
Content Marketing BootcampUtah Business Event
Oct 28, 2014
Please join Utah Business Magazine and Adobe, along with our other sponsors: Boostability, Right ...
Sustainable Business Awards 2014Utah Business Event
Nov 13, 2014
Utah Business magazine along with presenting sponsor Big D Construction, is pleased to announce t...
Best Companies to Work For 2014Utah Business Event
Dec 11, 2014
Utah Business magazine along with our sponsors Diversified Insurance and Miller Motor Sports Park...
Community Events View All
InDesign Level 1
Oct 23, 2014
Come see why InDesign is gaining popularity in the desktop publishing world. In this 14-hour, int...
How to get your prospects to stop lying to you!
Oct 23, 2014
Do you ever leave a sales interaction frustrated that the prospect holds all the cards? You have ...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel