January 14, 2013

Cover Story

CEO of the Year

Utah’s business landscape is rich with professionals who have le...Read More

Featured Articles

Did you go Skiing this winter?

Around Utah

Sections

Spotlight
Martin Plaehn

Spotlight
Karen Sendelback

Legal Briefs
Social Media and Employers: Friends or Enemies?

Money Talk
The Case for HSAs

Economic Insight
Time to Show Up

Lessons Learned
Make a Move

TechKnowledge
In the Lab

EntrepreneurEdge
Rent to Own

Business Trends
Back from the Dead

Living Well
Artful Inspiration

Features
A Breath of Fresh Air

Features
Worst-Case Scenario

Regional Report
Northern Utah

Focus
Measure Up

Industry Outlook
Travel & Tourism

Players
Players

Article

Sub Zero Ice Cream Jumps into ABC’s “Shark Tank”

Press Release

January 14, 2013

Sub Zero Ice Cream & Yogurt, a company that has reinvented the ice cream experience with customized, flash-frozen ice cream that doesn’t require freezers, was featured on ABC's “Shark Tank” Friday, Jan. 11.

Jerry and Naomi Hancock, the creators of Sub Zero, teamed up to pitch the panel of “Shark Tank” judges with their unique concept. During the show, many Sub Zero locations around Utah hosted in-store viewing parties with liquid nitrogen demonstrations.

“Participating on ‘Shark Tank’ is a big step for our growing brand,” said Jerry Hancock, CEO of Sub Zero Ice Cream & Yogurt. “We have been steadily opening new franchises across the nation, and we’re excited for the awareness this opportunity will provide.”

Sub Zero creates a new customer experience with its unique flash-freezing cryogenics process. Customers choose from one of eight bases, 40 flavors and 35 different mix-ins and then watch as their creation is flash-frozen in a cloud of nitrogen at -321 degrees Fahrenheit. All customers, even those with dietary restrictions or preferences, will be able to design their own personalized ice cream from the base up.

Through Sub Zero’s cryogenic process, the milk molecules stay small and the water molecules don’t have time to become ice crystals, ultimately creating a smooth, creamy ice cream for the customer. Because Sub Zero stores don’t use freezers, they save 25 percent on costs, allowing them to focus their resources on making the customer experience even better.

Jerry Hancock said, “We wanted to create a new kind of ice cream that combines science and deliciousness. It took more than two years of research to develop our unique freezing process, but all that hard work brought us the fulfillment that we believe redefines the way people look at America’s most popular dessert.”

For more information, visit www.subzeroicecream.com.

Utah Business Social
UB Events View All
CEO of the YearUtah Business Event
Mar 20, 2015
Utah Business Magazine and Presenting Sponsors - Holland & Hart and Newmark Grubb ACRES - are pro...
Job Summit 2015Utah Business Event
Apr 10, 2015
Position your company as a Premier Employer in today's competitive job market! Utah Business maga...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business magazine and Snell and Wilmer are proud to announce the 18th annual 30 Women To Wat...
Community Events View All
CEH - Certified Ethical Hacker
Mar 4, 2015
Learn to hack like a pro, while pleasing the boss! The ethical hacker is usually a trusted employ...
Intermountain Sustainability Summit
Mar 5, 2015
The Intermountain Sustainability Summit aims to bring together civic leaders, sustainability prof...

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel