November 29, 2012

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Article

Strategic Fundraising, SFI NonProfit, and CallAssistant Join Forces

Press Release

November 29, 2012

Teleservices industry leaders, St. Paul-based Strategic Fundraising, Inc. and sister company, SFI NonProfit, and Salt Lake City-based CallAssistant, announced the formal union of the three companies to provide best-in-class telefundraising and telemarketing services to the country’s leading political, nonprofit and commercial organizations.

The fusion of the three notable teleservices brands will leverage best in the industry talent and technology to elevate what can be achieved in the phone channel.

“By combining these three dynamic companies, we will now be uniquely positioned to offer clients an expanded array of products and services, without incremental costs to their bottom line,” said Mike Bills, CEO. “There is a shared client-centric culture, and the benefits each brand brings to the table are highly complementary. By combining forces, we’ll be able to dig even deeper and do more than ever before to help our clients reach and exceed their goals.”

A number of enhancements to their product and service offerings will be rolling out over the course of the next several months, with a focus on achieving stronger phone performance yields via the combination of Strategic Fundraising and SFI NonProfit’s advanced predictive models and CallAssistant’s breakthrough patented software technology. This platform, Echo, can ensure consistency in message delivery on every phone call, 100 percent adherence to required legal disclosures and clear communication to ensure consumer protection.

“We’re thrilled about this new venture and excited to provide an industry-leading set of tools and thinking that ensures no stones are left unturned within our clients’ databases,” said vice president, Eric Johnson. “No other company deploys both people and technology in the way we will to maximize performance and ensure a positive customer and donor experience every time.”

The merger brings together 900 teleservices experts working across 8 combined locations with corporate offices in Salt Lake City, Utah and St. Paul, Minn. The combined services and benefits will be effective in the very near future, and each company will keep their website active in the interim: Strategic Fundraising, Inc., (www.strategicfundraising.com); SFI NonProfit, (www.sfinonprofit.com); and CallAssistant (www.callassistants.com).

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