March 16, 2012

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Skullcandy Aviator Roc Nation Interactive Display Wins Award

Press Release

March 16, 2012

Skullcandy, Inc. (Nasdaq:SKUL), a high growth performance lifestyle audio brand, announced its Roc Nation Aviator Interactive Display was awarded Gold in the Electronic/Interactive category at the POPAI 54th Annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2012. The OMA Awards are among the highest of accolades for marketing at retail recognizing superior design, innovation, interactivity, and proven ability to lift sales.

The cutting-edge Skullcandy display at select Best Buy retailers was executed in partnership with DARKO Inc., a market leader in the creative design and manufacturing of in-store displays with expertise in the integration of interactivity to endorse products and elevate the consumer experience. The unique display fully demonstrates the benefits of the Skullcandy Roc Nation Aviator over-the-ear headphones, both visually on screen and audibly via music recordings. The Roc Nation Aviator headphones are specifically designed to bridge the gap between style and technology and the interactive end-cap display fully demonstrated the headphone's Supreme Sound quality and stylish design firsthand.

"We are thrilled to be recognized by industry leaders for our interactive marketing displays. Our mission is always to design truly innovative and high quality products that not only deliver a Supreme Sound, but a supreme listening experience," said Nate Morley, vice president at Skullcandy. "Our marketing success is due in large part to the support and dedication of our talented team at DARKO, and we thank them for their commitment to innovation that has enhanced the way we engage and interact with our target customer."

The optics-inspired Aviator Headphones are designed with superior metals, polycarbonate headphone cups, plush memory foam ear cushions, and premium materials, to deliver sound that is unmatched in clarity and pure fidelity. Utilizing top-grade components, the Aviator's replication of studio music delivers a Supreme Sound phonic experience of attacking bass, natural vocals and precision highs.

The Roc Nation Aviator Headphones are currently available in three styles - white, brown and gold, and black, with more colors launching in April. For more information about the Aviator or Skullcandy, visit

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