February 14, 2012

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Salt Lake City Marriott Downtown Renamed

Press Release

February 14, 2012

Celebrating the end of construction and the long anticipated opening of City Creek Center the Salt Lake City Marriott Downtown will be known by its new name, the ‘Salt Lake Marriott Downtown at City Creek.’

"The hotel's guests and associates will heartily embrace the new City Creek Center as a key tourism partner. Our hotel has been in this location more than 31 years, having opened October 15, 1981, and we are delighted to welcome our new neighbor, City Creek Center, to the vibrant cultural core of the city. The hotel attracts more than 150,000 overnight visitors and tens of thousands of day visitors annually who shop and dine downtown. With the opening of City Creek Center we expect that together, we will create great synergy for an increase in visitors to the downtown area,” commented Steve Lundgren, general manager of Salt Lake Marriott Downtown at City Creek. “With the excitement downtown, and rebirth of the heart of our city, City Creek is destined to become a well-known place name and our revision of the hotel name better reflects our location and sense of community.”

Tourism is a vital industry for Utah and Salt Lake Marriott Downtown at City Creek is an integral tourism partner with City Creek Center. Linda Wardel, general manager for the center, estimates that as much as 40 percent of City Creek Center’s retail sales will come from visitors from more than 50 miles away. “The Marriott Downtown at City Creek is a key part of the tourism offering at City Creek Center,” she commented.

The hotel's guest experience will be enhanced by the explosion of nearby high-end shopping and dining options and guests will continue to enjoy the high standards of the established Marriott brand. The name revision also reflects the hotel’s on-going commitment to Salt Lake's hospitality community. The partnership of the Salt Lake Marriott Downtown at City Creek and City Creek Center will have a tremendous benefit to the local and tourism communities.

“This is a collaboration that will help lift all levels of business. We all continue to serve the local community in many individual ways but we are also working together to build the economic engine of tourism,” continued Lundgren. Total spending by travelers and tourists in Utah was up last year to $6.525 billion, according to the Governor’s Office of Planning and Budget (GOPB). Total direct state and local taxes generated by traveler spending was up 4.4 percent to $841 million in 2010, including $500 million in state taxes and $341 million in local.

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