July 16, 2012

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Article

Primary Residential Mortgage, Inc. Rebrands

Press Release

July 16, 2012

Primary Residential Mortgage, Inc. (PRMI), a premier lender in the mortgage industry, rolled out a corporate brand refresh that more accurately reflects the company’s mission “to be a nationally-respected, locally-known home loan company whose purpose is to finance your homeownership goals through a positive and personal experience.”

“Our goal is to empower our customers by creating awareness and understanding in an industry that’s been hit hard the past few years with challenges created by the economy,” said Dave Zitting, president and CEO of PRMI. “Our corporate brand refresh reflects this goal and reinforces the core values that will continue to guide us in helping our customers achieve the dream of homeownership.”

Stephanie Tino, the marketing manager at PRMI who was in charge of overseeing the brand refresh, added, “PRMI has always had a strong focus on the customer. We have always strived not only to provide great customer service, but also to act as their advocates. Choosing core values such as stability, integrity, and advocacy is our way of putting a name to ideas we are already passionate about.”

For more information about PRMI or to talk to a loan officer visit http://www.primaryresidentialmortgage.com

 

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