Article

Play Along

Video Content is Dominating Online Marketing Efforts

Peri Kinder

August 1, 2012

“There’s a difference between amateur in its feel and amateur in its quality,” Winterroth says. “You’ll get more attention from clients and create an emotion or attitude that you can’t really demonstrate in print.”

Another thing to keep in mind is that online videos are getting much shorter. Just a few years ago, the average corporate video ran 8–12 minutes. Now, it’s advised that videos not run more than three minutes—shorter if possible. With instant access from mobile devices, the message can be received by anyone, anywhere, anytime but be easily passed over if it doesn’t capture a person’s attention.

“Our attention span has changed,” Daly says. “We still have an attention span, but there’s so much information available trying to grab our attention that we have only a few moments to get the [point across] before the customer is on to something else.”

With today’s computer-generated graphics, animation and creativity, there are no limits to what a company can do with a video campaign. Creating a clip packed with more information, in a smaller amount of time, can yield high results.

“We are a digital society,” Daly says. “We turn on our peripheral devices on a second’s whim. Any business that does not capitalize on that, well, their competitor will.”

Page 12
Utah Business Social
UB Events View All
Utah PR Spring ConferenceUtah Business Event
May 7, 2015
Join your colleagues from Utah Business along with PRSA & IABC for this important, 1-day event th...
30 Women to WatchUtah Business Event
May 21, 2015
Utah Business Magazine along with Snell & Wilmer are proud to announce the 16th annual 30 Women T...
CXO of the Year 2015Utah Business Event
Jun 25, 2015
Utah Business Magazine along with Stoel Rives - are proud to present the 2015 CXO of the Year Awa...
Community Events View All
JavaScript Level 1
Apr 21, 2015
JavaScript is an easy-to-learn scripting language supported by all popular Web browsers. Students...
How to Raise Money
Apr 22, 2015
Learn from the venture community what gets deals funded. Learn more and register at: https://www....

info@utahbusiness.com  |  90 South 400 West, Ste 650 Salt Lake City, Utah 84101   |  (801) 568-0114

Advertise with Utah Business

Submit an Event

* indicates required information
* Event Name:
Price (general):
Website (if applicable):
Coordinator's Name:
Coordinator's Email:
Coordinator's Phone:
Venue Name:
Venue Address:
Venue City:
Venue Zip:
Event Capacity:
Date(s):
to
* Event Description:
  Cancel